I just finished watching the move “The Greatest Movie Ever Sold” which is a documentary about Advertising, where the entire movie is based on showing the Filmmaker approaching different/various companies and business and getting them to sponsor his Movie, in exchange for product placement/advertising in the movie itself. As the viewer we get the “behind the scenes” look at the advertising processes involved in such an endeavour as well as commentary on the overall role advertising plays not only in movies and the creative process, but our day to day lives as well.
One of the questions raised in the Movie was the question of “Selling Out” specifically related to the Film-makers personal integrity during the creative process of making the movie, as well as looking at the integrity of other individuals or “Artists” who “take-money” in exchange for product placement or Advertising where a particular expression such as a movie or work of art or song, or even individual allows within their expression a point or points specifically, deliberately, and for no other reason and purpose but for Generating Money.
I faced this question myself in my life as I decided early on that I wanted to be an Artist, and make paintings and art. I saw this point of “Money” and how this could potentially influence my creative expression but from my perspective this was not a valid consideration within the context of the Artwork from the perspective that, if I allowed money to influence the work of Art, and “My Self Expression” than I simply missed the point altogether of what it means “To Be an Artist” or to have “Self Respect” – and so thus it was apparently obvious to me that “of course you do not incorporate money making into the creative process…duuuuh” Though I realized eventually that I actually was still not seeing the entirety of the point!
I did not see how this world was Designed. I did not see how the world/money system actually operate. I believed that it was actually possible to do this – To make a work of art that was not influenced by money. I did not see to what depths money has/had infiltrated this world and was already placed absolutely as the Foundation upon which my very existence depended on, and thus also the foundation of the Art I would be making.
So the question of selling-out is really a non-question as we are so beyond selling out that the question in itself only show the lack of understanding/awareness of an individual with regards to where we currently are in terms of how the world/money system is functioning at this very moment and the extent of Control it has on “The Creative Process”
I Grew up mostly in the Country (out of the city) and our family was more oriented towards “Artistic Stuff” , and so thus I was not really exposed to the “truth” about money and how it was actually already infused into absolutely everything of this existence. And here I believed it was possible to make “Original Art”
Though from a certain perspective I did have the opportunityto see/experience life and in my case making art for the sake of just expressing me rather than basing it on money, which in turn supported me in seeing what a fuck up we have created as our current world system and how there can be no such thing as Original Art in a world where Money is God. Where money determine if you live or die, what kind of education you have, the skills you develop, the resources you have, the way you express yourself and of course also the Art you would make.
Part of my process was realizing that now is not the time or the place the “purse art” to “pursue my dream to be an artist” I mean I can see how in our current system we are limiting ourselves extensively in terms of our potential. Our potential has a “ceiling” has a “Cap” Perhaps thats why its called “CAPitalism” – Because there is a “cap” on our potential and possibility of our expression within such a system.
I mean you can only pedal your bike so fast…eventually you require a different “system” to go faster. Like a car for instance.
Thus we fist must actually change the world, change the system, change the environment we live in before Art or Self Expression will be able to expand and grow and actually become Valid and not simply be just another “product of money”,
So from a certain perspective this Movie “Missed the Point” It did not go deep enough into seeing that we have sold our souls long ago so to speak, simply by accepting and allowing such a system as capitalism to exist as the Ruling System that is the foundation of ALL experience of ourselves here on this planet.
I was also looking at how we ourselves as individuals advertise. How we play out the exact same process we see playing out between the Hollywood movie and the Advertiser, where partnerships are formed and adds are seamlessly interwoven into the movie/creative product.
We do exactly this – For instance becoming friends with someone simply because they are cool and it will make us look cooler in the eyes of another we are trying to impress. Its advertising!
Wearing a certain article of clothing to look appear a certain way and in this attract specific friends and attention from others.
Talking/speaking/communicating a certain specific manner in the words/topics and tonality of voice we express so as to “get others to like us” To give us their attention so that we feel and experience ourselves a certain way.
Or knowing an inside joke – its like a commercial we run as advertising which symbolize our status within our world.
We as individuals are walking advertisements/presentations and if anything, what Hollywood and giant corporations are showing us – is who we as individuals have actually become. And to the degree/extent which we exist prominently as absolute advertisements where there is nothing left that is actual substance. Just like a Hollywood movie. We as humanity has become all surface!
So obviously this is not an acceptable way to continue existing, and also is an indication of it is not about what is taking place “out-there” but that we first must sort ourselves out and explore/investigate why we accept and allow ourselves to exist as walking advertisements teaming up with others to generate more attention, more viewers. We must have a look at the clothes we wear, our environment, the type of car we chose to drive. The coffee shops we hang out in. Everything to develop our own personal Brand as who we are as personality and only doing this to “appear a certain way” to be “liked” to be “cool” To be “better than another” to “be the best”. Our goal as a being in this world has to become a brand and create ourselves as a product, a perfect presentation, but is that who we really are?
I see that I am still in the beginning of realizing that there is something “more” to myself than what I had considered and explored before. I am still in the process of deconstructing the personality, the brand that I have created that is me, so that I no longer exist as a walking advertisement and presentation. Id like to actually find out who I am if I let go of all this superficial bullshit that I see myself existing as daily. I realize that this will take some time considering how I have accepted and allowed myself to exist in this way for so long. though this is a decision I have made, that I am in the process of making still. Knowing that what I am living is a lie, but still finding the courage and discipline and way within myself to actually change/transform myself and find out who I am/will be in no more accepting such an existence of myself purely as a a personality, as advertising, as a Hollywood movie that I want everyone to like. Who are we when the movie stops
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